We source new homeowners from public mortgage records, capture one-to-one consent on your branded landing page, and route the lead to your agent in under 30 seconds. Pay only for verified, working phones. Replacement guaranteed.
Compliance stack
What makes a Leadality lead different
Every lead is routed to one agency. No bidding wars, no four agents calling the same person. When you get a lead, no one else does.
Every consent stores the exact disclosure text shown, version, IP, user-agent, and timestamp. Append-only ledger. Bulletproof in a TCPA suit.
Phone (85% hit), DOB (70%), email, mortgage amount, recording date, lender name. Quality-scored — if it's under 0.7, we don't charge you.
How it works
Daily scrape of public mortgage records in your coverage area. New homeowner = highest-intent life insurance buyer.
Three-provider phone waterfall, voter-file DOB cross-reference, validated property address. Each lead gets a quality score.
Multi-channel outreach drives qualified prospects to your branded landing page. One-to-one consent captured + audit-logged.
Round-robin assignment to your active agents. Email + SMS in under 30 seconds. First contact rate doubles under 5 minutes.
Pricing
Monthly access fee + per-qualified-lead. If a lead scores below 0.7 quality — no working phone, stale data, or on a suppression list — we don't charge you for it.
One agent, exclusive territory
Most popular — small agencies
Scaling shops
Need more than 25 agents or custom coverage? Talk to us.
FAQ
Those sell the same lead to 4-8 agents simultaneously. Leadality is exclusive — one lead, one agency. Their disclosures say 'I consent for X and our marketing partners' which violates the 2024 FCC one-to-one rule; ours name one specific agency.
Every consent is stored append-only with the exact disclosure text shown, version, IP, user-agent, and timestamp. Plaintiff lawyers drop cases when you can produce that record. We're also adding TrustedForm certificates from ActiveProspect (third-party witness) — what big lead buyers like AIG require.
Florida launches first (Hillsborough live, all major counties in 60 days). Texas Q2. California / NY / nationwide via ATTOM Data fallback by end of year. If we don't have your state when you sign up, we'll tell you and waive the access fee until we do.
We don't charge you. Quality-score floor is 0.7 — anything below that doesn't bill. Replacement guarantee within 24 hours.
Yes — webhook delivery on Team tier and up, with HMAC signature + retry. Email/SMS notifications go to assigned agents instantly regardless of CRM.
Daily scrape of public county mortgage filings (purely legal — these are open records). Enriched via a phone-data waterfall (Tracerfy → BatchData → Whitepages) and a voter-file DOB cross-reference. New mortgages = highest-intent life insurance buyers.
Talk to us about a founding-partner deal. First 6 months at cost, you help us build the best lead-gen tool in life insurance.